23 April 2024
MasterChef Australia Goes GAS-Tronomic!
Season 16 Sizzles With Carbon Neutral Biomethane And Hydrogen Gases.
This season of MasterChef Australia is taking a new approach to ‘cooking with gas’ with a world-first partnership for the franchise using carbon neutral biomethane in the kitchen and hydrogen gas in a unique BBQ challenge.
This innovative brand integration with Australian Gas Networks (AGN), part of Australian Gas Infrastructure Group (AGIG), Jemena, ATCO and Solstice, has seen a remarkable upgrade to the MasterChef Australia kitchen, delivering carbon neutral biomethane to the set for contestants to cook with.
Biomethane is made from gas captured from organic waste and processed for use in existing gas networks.
This season will also see another cooking revolution with a carbon neutral, hydrogen gas BBQ challenge, taking the iconic Australian pastime to the next dimension.
Rod Prosser, Chief Sales Officer, Paramount Australia said: “We warmly welcome new sponsor, AGN, to MasterChef Australia, the country’s biggest cooking show with a legion of baked on food fans.
“This partnership also aligns with Paramount’s focus on sustainability embedding carbon neutral energy right into the heart of our production, putting this commitment into action.”
Cameron Mudge, General Manager & Sales Director Adelaide, Paramount Australia said: “This is an incredible two-year partnership with AGN that has created a first-of-its-kind kitchen in Australia that we know will lead the way for new homes and commercial kitchens across the country.
“It also shows the impactful, long-term pathways we can create for our sponsors to showcase and integrate their brands in our shows and inspire Australians.”
“We are pleased to showcase a new era of cooking in the MasterChef Australia kitchen this season, powered by carbon neutral gas,”added Marty Benson, Director of Content, Melbourne at Endemol Shine Australia. “The calibre of cooking this year is exceptional, and audiences will share in a whole world of flavours.”
Cathryn McArthur, Executive General Manager Customer and Strategy at AGN said: “We know Australians love to cook with gas whether that’s in their homes or outdoors on BBQs.
“Carbon neutral biomethane and hydrogen on MasterChef Australia, shows that we can keep cooking the way we know and love with fewer emissions than natural gas.”
“It’s a practical demonstration of a low carbon solution that can be delivered by existing gas networks to support Australia’s transition to net zero,” added Cathryn.
Biomethane and hydrogen gases are ideal for home cooks and professional chefs alike and are already being mixed with natural gas in existing networks. Small-scale demonstration projects are currently in operation in Adelaide, Perth and Sydney.
AGN is one of several major sponsors this season of MasterChef Australia, with more integration announcements to come bringing the franchise to life and deepening the audience and brand experiences in new and exciting ways.
There has never been a season like this.
MasterChef Australia.
Continues Tonight 7.30pm
On 10 And 10 Play.
Want to know more? Get in touch with:
Bronwyn Fardon
Head of Corporate Communications, Paramount Australia
Mitchell Cutting
Senior Adviser External Communications, Australian Gas Infrastructure Group